Josefinas is a Portuguese luxury footwear and bags brand created with the purpose of inspiring and empowering women. Founded by women in 2013, Josefinas exports to over 150 countries. It is acclaimed and supported by women committed to the fight for equality, by the most prestigious media and it is the choice of many celebrities and influencers around the world.
PUBLICATIONS AND CELEBRITIES
Josefinas’ movement is growing and gathering the attention ofclients, fans and magazine editors, who have joined us. Meghan Markle, Jessica Biel, Venus Williams, Arden Cho, Olivia Palermo, Leandra Medine, Chiara Ferragni, Rose Leslie, Whitney Port, Coco Rocha, Sara Sampaio are among the fashion personalities that proudly wear Josefinas.
Josefinas and its iconic ballerinas
The ballerinas are our iconic product, the emblem and ex-libris of Josefinas, and it was with this product that we took our first steps. Nowadays, we have a wide range of footwear and also bags. Josefinas started its journey by creating comfortable flat shoes that inspired and empowered women to achieve their dreams and become their best version, thus breaking the paradigm that successful women would only wear high heels. This was initially materialized through the ballerinas that make up the No. 1 collection: https://josefinas.com/pt/colecao-no-1. Meanwhile, the brand grew and flourished and expanded its range of products so that different women could wear other models of Josefinas and thus feel and be involved in its magic. However, this very special and characteristic product of the brand, continued and will continue to be part of its essence and Josefinas will continue to contribute to the history of ballerinas and fashion through the creation of new models using different materials and techniques, always combining aesthetics with functionality and quality, which is one of its main premises.
As for the ballerinas being a trend right now, we can say that there are trends that last a single season and there are trends that become elementary and versatile items, which are and remain permanent in our daily choices as far as fashion is concerned. The ballerinas became eternalized for having been chosen by stars like Audrey Hepburn and Brigitte Bardot, in the 60s, and by Chiara Ferragni and Meghan Markle, contemporary celebrities, being perpetuated and stylized in the various and successive collections of designers and fashion brands and, at this moment, are a must-have, a true object of desire. Several publications in the fashion world attest to this new trend, and our Spanish neighboring country has made mention of Josefinas ballerinas as part of this trend: www.cosmopolitan.com
Josefinas, having built its brand, which celebrates a decade this year, on strongly held values such as female empowerment and savoir-faire, has always presented ballerinas as its essence and the major purpose of creating the brand has never been to follow fashion, but rather to follow its own path. At Josefinas we have always created our products not with the purpose of following trends, but with the ambition that our customers feel that our products are made by master shoemakers and artisans who take pride in their work and strive for nothing less than excellence, and the end result is not only comfortable, beautiful, and exclusive shoes that are also steeped in art and tradition like works of art. We believe that if we stay true to this motto, we will move towards being a reference in the world of international fashion, on par with the great maisons.
So, when you open one of our boxes, you will open a magical door. We crave this idea: that the value of something comes from the work that incredible hands touch — this is the true side of creation. We hope that through our eyes, you’ll see shoes in a poetic way.
We are always on the quest for the best, and we found it in the past! Along this amazing road we met artisans that have a true passion for their work. These incredible artisans have been working with us in all our creations.
