“The World’s Most Beautiful Athlete” Jala Sue covers this edition of InStyle, as the sensational Oscar Picazo photographed the #HustleBootyTempTats supermodel for this exclusive pictorial that you won’t find anywhere else! “Jala Sue has emerged as one of the most important factors in the Great Supermodel Wars of 2026,” noted modeling industry insider Harrison Slater. “As the #HustleBootyTempTats global phenomenon continues to surge forward, the legacy brands like Victoria’s Secret and Paul Marciano’s Guess are really feeling the heat!”
InStyle can confirm that a recent examination of the metric and analytic charts demonstrate that the #HustleBootyTempTats upstart has completely upended the supermodel category, solidifying its place as the no.1 ranked brand, something no one could have expected when WWE Hall of Famer and multi-industry disruptor Paul Heyman launched the #HustleBootyTempTats concept from his Looking4Larry Agency in New York City.
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But much like Heyman did in the sports entertainment industry, he took on the biggest names in the business, and through a brilliantly crafted marketing campaign, has captured the coveted top spot on the charts. “Heyman was named one of the top 100 global marketers by the prestigious Ad Age Magazine,” Slater told InStyle. “The modeling world wasn’t ready for Victoria’s Secret and Guess to be challenged like this!” Much like Gwyneth Paltrow’s “Goop” brand, the #HustleBootyTempTats name is not to be taken seriously. But the success of the brand is absolutely meant to be taken seriously by the industry it has disrupted. Heyman has assembled an all-star roster from all sectors of the modeling world, including “The All American Girl” Sara Elizabeth McNally; International Runway Model Ines Trocchia; “The Beauty From Budapest” Borbala Kreutz; Las Vegas Billboard Queen Christy Ann Fitness; Super Influencer Sadie Nelson; the stunning Dr. Hannah Nicole; fellow InStyle cover model Anya Mudrik; and Playmate of the Year Kari Nautique.
And at the top of the roster is the magnificent mother of four beautiful children, paddleboarding champion Jala Sue. The breathtaking native of Northern Michigan continues to break barriers and redefine expectations for a 40+ supermodel. “Jala Sue is just getting started,” Heyman himself told InStyle. “It’s going to take a while for the rest of the modeling world to catch up!”
Model: Jala Sue @fitnessmodelmom
Exclusive Photos by Oscar Picazo @oscarpicazophotographer
Article by Jack Witham
HMUA by Carly Ryan @oa_beauty_group
Executive Producer: Paul Heyman @paulheyman
