Model Irina Pavlova stars in the » Ethereal Reverie» editorial, photographed by Arthur Gareev. Irina is a thriving top model, having graced countless editorial spreads for prestigious magazines like Harper’s Bazaar, Elle, Vogue, Marie Claire, L’Officiel, Tatler, and Grazia throughout her modeling career. On the other hand, Arthur Gareev is an internationally acclaimed photographer with an impressive portfolio, collaborating with renowned brands worldwide and showcasing his unique art style in photography.

Irina, you have achieved tremendous success in your modeling career. What do you see as your next step?

In this ever-evolving industry with new brands emerging, I am excited to grow alongside it. The fashion world presents new trends and opportunities to collaborate with passionate individuals, and I’m eager to embrace all of it. I consider myself fortunate to have the unwavering support of EMG Models, an excellent agency that stands by my side. Together, we are determined to make this season unforgettable. I’m absolutely thrilled about the upcoming New York Fashion Week in September, followed by the Bridal Fashion Week in October. It’s going to be a busy and exhilarating time for sure!

Irina, what was the most challenging thing on the set?

(laughs) I must admit, I just couldn’t stop posing! But on a serious note, working with Artur was an absolute delight. He’s a magician behind the lens. The entire team on set was fantastic. We had an awesome connection, and it felt like we were all on the same wavelength, creating magic together.

Irina, with your busy schedule, how do you manage to get through the day?

I typically start planning my day in the evening. My agency sends me an email with the schedule for the next day, which could include jobs, fittings, and castings. During fashion week, I could have 10-15 castings in a day, so I always need to plan ahead. I try to make time for a yoga class during my busy day whenever possible. Finding a balance in our lives can be challenging, but I’m always striving to do my best.

Arthur, what was the inspiration for the shoot?

I drew inspiration from paintings I saw in museums. Similar to how artists use paint to create lines, I aimed to draw a piece of art with light. Our team collaborated to create images that not only capture still moments but also portray the flow of light.

Arthur, we know you have worked with brands like Sahara, MuteMood, Yanchevskaya, and Vetvi. Can you share the most challenging part of working with these brands?

I have deep admiration for each of these brands and the diverse styles they require me to shoot. It can be quite tricky at times. I recall a day when I had to shoot for a very conservative clothing brand, which demanded very strict photos with modesty and calm poses. Shortly after, within an hour or so, I had to switch to shooting for an underwear brand, which demanded a completely different vision and mood. The style diversity presents challenges, but it also keeps me on my toes and constantly evolving.

Arthur, we’ve noticed that you not only shoot women but also excel in male photography, with your photos published in various magazines such as Vanity Teen, HUF, The Perfect Man, Vulkan etc. How do you manage both styles, and what do you love most about each of them?

I’ve always explored different types of shoots, from special effects makeup to glam editorials, in search of my unique style. Eventually, I gravitated towards two different styles that have become like a breath of fresh air for me. Fashion shoots allow me to present clothes as pieces of art, while male photography allows me to portray people and their efforts as art. Both styles require hard work, and I’m thrilled to have the opportunity to showcase them to the world.

Photografer: Artur Gareev
Model: Irina Pavlova
Stylist: Dasha Shevchuk
Make-up and Hair: Mariya Piltyeva
Author: Ilona Snidcenko