After a celebrated career in Brazilian television and a lifelong relationship with fashion, Patrícia Poeta steps onto the New York Fashion Week runway for the first time, while her son Felipe creates the show’s soundtrack—bringing two generations, two creative languages, and one deeply personal story together on the same stage.
Fashion has always been part of Patrícia Poeta’s journey. First as a personal passion, then as an important element of her image on television and, over the years, also as a field for research, discovery, and the promotion of new talent. Now, that relationship is entering a new chapter: Patrícia is preparing to make her runway debut at New York Fashion Week, walking for the French maison Valerian Hughes Paris.
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“I’m very happy and, at the same time, I have that wonderful feeling of butterflies that comes with doing something for the first time. Fashion has always been a big part of my life, but being on the other side, stepping onto a runway during a fashion week like New York’s, is a completely new experience for me. I’m taking it very seriously — I’m even taking runway classes so I can arrive fully prepared,” says Patrícia.
The choice of maison also holds special significance. Founded in Paris by designer Valerian Hughes, the brand carries on the tradition of French savoir-faire through creations defined by femininity, sophistication, and timelessness. Before launching his own maison and atelier-showroom in Paris in 2010, Hughes studied at the renowned ESMOD and built his professional experience working with names such as Dries Van Noten, Christian Lacroix, Yves Saint Laurent, and Paco Rabanne. His creations are handcrafted in Paris, many of them produced in limited editions, with a strong emphasis on materials such as silk and leather.
Throughout a career that has taken her to some of the most prominent platforms on Brazilian television, image has always been a form of communication for Patrícia. During her years on Fantástico, her outfits sparked public interest and were among the items viewers frequently inquired about through Globo’s audience services. On Jornal Nacional, not only her clothes but also her different haircuts and hairstyles often generated widespread attention.
When she transitioned from journalism to entertainment, that relationship with fashion gained even more prominence. In 2017, Patrícia hosted Caixa de Costura on GNT, a reality show dedicated to fashion and design in which contestants faced challenges involving garment construction, customization, and the creative reuse of clothing.
Today, as the host of Encontro, she has also turned that passion into a platform for showcasing Brazilian fashion. Once a month, Patrícia highlights a Brazilian designer, wearing their creations on the show and introducing a broad audience to different names, techniques, regions, and approaches to fashion from across the country.
“I love fashion. I love researching it, studying it, and discovering the people behind the designs. For me, it has never simply been about choosing a beautiful outfit. Fashion communicates, tells stories, reveals cultures, and supports an enormous network of professionals. Whenever I can use my visibility to showcase someone’s work — especially Brazilian designers — I’m very happy to do so.”
Her New York debut will also have a deeply personal element: Felipe Poeta, her son, will be responsible for the soundtrack of the fashion show.
A DJ and music producer, Felipe has been building his own career in electronic music, performing on major stages and at festivals including Tomorrowland. Recently, he took part in one of the most ambitious projects of his career: Chico 2.0, a contemporary reinterpretation of the work of Chico Buarque. The first part of the album features ten tracks and brings classics such as Construção, Cálice, Roda Viva, João e Maria, Geni e o Zepelim, and O Que Será into dialogue with artists from different generations and musical backgrounds, with Felipe involved in the production and the creation of the new versions.
Felipe shares what the experience has been like:
“I had a blast over the last couple of months producing the album Chico 2.0. For me, at least, it was a major milestone in bringing urban music and MPB together.
“The festival I played in Curitiba was also a lot of fun. I met lots of people. I also released another album called Clubber’s Fever, and I’m working on volume two right now, as well as another album featuring several urban artists here in Brazil.
And next year, we’re going to do with Bezerra da Silva what we did with Chico. He is one of the most famous samba artists in the history of Rio de Janeiro and Brazil.
I’m really looking forward to it.»
Dress: Lino Villaventura @linovillaventura
Earrings: Mef Joias @mef_joias_
Ring: Nidia Duek @nidiaduekjewelry
Bracelets: APM Monaco @apmmonaco
& Montree Joias @montreejoiascontemporaneas
Dress: Reb Lab @reb_lab
Earrings: Mef Joias @mef_joias_
Bracelets: APM Monaco @apmmonaco
& Montree Joias @montreejoiascontemporaneas
Man’s Shirt: COHI @cohistudio
Man’s Pants: Fideli Wear @fideliwear
Woman’s Outfit: Bonnie Young @by.bonnieyoung
Arm Cuffs: Nidia Duek @nidiaduekjewelry
Bracelets: APM Monaco @apmmonaco
& Montree Joias @montreejoiascontemporaneas
Man’s Outfit: Mnmal Sao Paulo @mnmalsp
Belt & Rings: Two Jeys @twojeys
Hat: Ezzio @ezzio
Outfit: Mnmal Sao Paulo @mnmalsp
Belt: Two Jeys @twojeys
Rings: Two Jeys @twojeysм
Woman’s Outfit: Bonnie Young @by.bonnieyoung
Arm Cuffs: Nidia Duek @nidiaduekjewelry
Bracelets: APM Monaco @apmmonaco
& Montree Joias @montreejoiascontemporaneas
Man’s Hat: Ezzio @ezzio
Man’s Outfit: Mnmal Sao Paulo @mnmalsp
Belt & Rings: Two Jeys @twojeys
Shirt: Romeo Hunte
@romeohunte
Man’s Jacket: Fideli Wear @fideliwear
Man’s Shirt: COHI @cohistudio
Man’s Pants: Fideli Wear @fideliwear
